Privacy Policy

Lakefront Auto Detailing LLC dba Detailer Lab (“Detailer Lab,” “we,” “us”) is a marketing agency for auto detailing businesses. We run their ads, booking pages and the client portal at mydetailerlab.com, and we send text messages about bookings and account sign-in. This policy explains what information we collect, how we use it, and the choices you have.

Information we collect

• Account information: name, business name, email address, mobile phone number and language preference for the detailers and staff who use our portal.
• Booking information: when someone books a detail through a booking page we run for one of our clients, we receive their name, mobile phone number, email address, vehicle, service, appointment time and price.
• Team information our clients enter: employee names, contact details, addresses, pay, commissions, expenses and signed documents.
• Photos and videos our clients upload of their work, used to make ads after they confirm they have permission.
• Advertising and payment data: ad performance from Meta and billing records for our clients’ accounts with us.
• Technical data: a sign-in cookie that keeps you logged in, plus basic logs (IP address, browser, pages requested) used for security and troubleshooting. We do not use advertising cookies in the portal.

How we use information

• To provide the service: show bookings, revenue and ad results, track jobs and team pay, and run our clients’ ads.
• To send text messages described in the next section.
• To send account emails such as sign-in links, invoices and monthly reports.
• To keep the service secure, prevent fraud and fix problems.
• To meet legal, tax and accounting obligations.

Text messages (SMS)

Account alerts. Detailer Lab clients (detailing business owners) who tick the text-alerts box on their portal Account page get texts when a new booking comes in, a booking needs confirming, we reply to their support ticket, or an invoice is due or overdue. We do not text our clients’ customers.

Sign-in codes. Portal users who ask for a one-time code on the sign-in page get that code by text.

Message frequency varies, about 10 to 60 account alerts a month depending on bookings. Message and data rates may apply. Reply STOP to any message to opt out, and HELP for help. Consent to receive texts is not a condition of any purchase. Full program terms are in our SMS Terms.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. We do not sell, rent or share mobile phone numbers, SMS opt-in data or consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from all of the information sharing described in this policy and will not be shared with any third parties. Phone numbers are passed only to our messaging provider (Twilio) to deliver the messages you asked for.

How we share information

We do not sell personal information. We share it only:

• With the detailing business you booked with or work for, so they can do the job and run their business.
• With service providers that run the service for us, under contracts that limit their use of the data: Supabase (database and file storage), Vercel (website hosting), Twilio (text messages), GoHighLevel (booking pages and calendars), Meta (ad reporting), Stripe and Whop (payments), Resend (email) and Anthropic (drafting ad copy from client-provided details). The SMS exclusion above applies to all of them.
• For legal reasons, when required by law or to protect the rights and safety of our clients, their customers or us.
• In a business transfer, such as a merger or sale, subject to this policy.

How long we keep information

We keep account and booking records while a client works with us and for up to 3 years after, or longer where tax or legal rules require. When a client leaves, their portal access ends right away and their uploaded photos and videos are deleted after 30 days. Clients can ask us to delete their data sooner.

Security

Data is encrypted in transit and at rest. Access is limited by account: each detailing business can see only its own data, and only Detailer Lab staff can see across accounts. No system is perfectly secure, so please keep your sign-in codes and passwords private.

Your choices and rights

• Reply STOP to stop text messages at any time.
• Email us to see, correct or delete your information, or to close your account. We respond within 30 days.
• Depending on where you live (for example, California), you may have additional rights to know, correct, delete or limit use of your information. We will not treat you differently for using them.

Children

Our service is for businesses and adults. We do not knowingly collect information from children under 13.

Changes to this policy

If we change this policy, we will update the date at the top and, for significant changes, notify clients by email or in the portal.

Contact us

Questions or requests: support@mydetailerlab.com. For text messages, reply HELP to any message.